In the construction industry, leads are everything. If you don't have enough business, you don't make money, and eventually, you'll have to close your doors.
Getting leads for your construction or remodeling business can be tricky, but it doesn't have to be difficult when you know how to find the best prospects and get them to work with you.
Let this guide show you some of the best ways to get more remodeling leads without spending too much time or money, plus tips on converting those leads into satisfied customers. You'll be in business in no time!
First and foremost thing is your website. It is important that your website presents relevant information clearly and understandably about your business.
You need to offer a good user experience. You can improve your website's user experience by optimizing your site with useful, interesting, and engaging content.
The key is getting visitors on your site and helping them find what they are looking for easily, quickly, and accurately—test different design and layout elements for your website pages before rolling out any changes.
If you are new to the industry and don't know where to start your website, then 247PRO is your best option.
With 247PRO, you can not only make accurate estimates and adjust overhead costs, profit margin, and labor costs but can also take advantage of the free website and customize it in a way that it fits all your business needs. As content marketing is one of the best ways to attract traffic to your business's website, you have to ensure that your website's content is excellent and factual to gain more leads.
You can also use the good images of your recent work to showcase how you work and what you can do best.
Posting regularly on your social media channels is also a great way to engage with potential customers and generate brand awareness.
It doesn't have to be elaborate, either.
Before and after pictures of jobs you've completed and articles about remodeling-related topics are simple ways to keep things interesting for prospective clients.
If you don't have a Facebook or Twitter account, setting one up is free and easy.
Just make sure it has your contact information so people can easily reach out if they need help with their home improvement project.
Even if you don't have a marketing budget, you can still use social media and free online tools to find more clients.
Be active on Facebook, Instagram, Twitter, Pinterest, and LinkedIn—and join industry groups on those platforms.
You can showcase your work easily and create attractive visuals to attract new customers.
One way you can gain trust with your potential customers is through testimonials.
Not only will they let you showcase how happy previous clients were with your work, but they will also give them an idea of how you run your business.
If they're giving you their money and committing to a large project, they want to ensure it's someone they trust doing it.
You can show them that by talking about what you do for others in their shoes and why it worked for them.
Once people see others have success working with you in a similar situation, it creates a level of credibility that couldn't be found otherwise. You can even create variations of these testimonials to cater to specific groups or target audiences within your industry.
A great place to start is asking some friends or family if they would be willing to talk about how you helped them out at one point or another.
You can easily share these testimonials on your website and social channels to gain the trust of your leads.
You can also share your client's stories with testimonials, so people can relate to them and trust you with your work.
Another way a contractor can find new business is by asking for referrals. Since you already have contacts in your network, you must reach out and ask.
The key here is ensuring your pitch hits on what's important to that contact. Most people don't want a hard sell when they're asked for a referral.
It may sound counterintuitive, but if you're sincere and make it clear you'd like help connecting with others in their network, they'll likely help — if only because they don't want that person contacting them directly or using them as an example of how not to market themselves.
Also, remember that relationships are about give-and-take. If you can provide value to those, who've helped you, even if it's just letting them know how things turned out (good or bad), they'll be more willing to refer others in your direction.
Estimating software for contractors is a valuable tool when communicating with clients about a potential project.
It allows you to gauge your costs better and save time, spending more time on tasks that will improve your chances of winning their business.
A good remodeling CRM (customer relationships management) can help you organize, update and track client information and all necessary documents and files so they're readily available.
This saves you time while giving you better access, so there are no delays in finalizing contracts and starting work.
The right estimating software has reporting capabilities that clients or third parties can access.
247PRO is a CRM (customer relationships management) software for business owners like contractors, home builders, and construction companies.
You can use it as an estimating tool to know how much each job will cost from start to finish, including labor costs, materials costs, and more.
This way, you'll never have to worry about losing money on jobs because of incorrect estimates.
This also means that your clients will get accurate quotes from you whenever they request one.
You can also create a form on your website that will be connected with the 247PRO Portal, so you will be updated every time a lead approaches you. The best part? It's simple to set up and easy to learn how to use in no time at all!
The best part? You can start your free trial for 14-days right now.